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The current market required creativity and persistence

Several market forces are in place that are making selling a home more challenging than in past markets.


Same old approach, and standard advertising is not enough to showcase properties especially given these market conditions. Financing seems to be in the top of the list, as a challenging obstacle for clients that would easily qualify in the past, and creating READY, WILLING and UNABLE buyers.


Listing 'collectors' that amass a number of listings, and fall back on statistics that a certain percentage will sell, are doing a major disservice to their clients. Ironically, by carrying so many listings, the public is fooled to think 'they must be good if they have all of those listings", check the stats, most of them are going unsold and get lost to other listing firms.


Insist on a listings firm that commits to sell your home, and that will not 'sleep' until the job is done and done well.

This information is deemed reliable but not guaranteed. You should rely on this information only to decide whether or not to further investigate a particular property. BEFORE MAKING ANY OTHER DECISION, YOU SHOULD PERSONALLY INVESTIGATE THE FACTS (e.g. square footage and lot size) with the assistance of an appropriate professional. You may use this information only to identify properties you may be interested in investigating further. All uses except for personal, non-commercial use in accordance with the foregoing purpose are prohibited. Redistribution or copying of this information, any photographs or video tours is strictly prohibited. This information is derived from the Internet Data Exchange (IDX) service provided by San Diego Multiple Listing Service, Inc. Displayed property listings may be held by a brokerage firm other than the broker and/or agent responsible for this display. The information and any photographs and video tours and the compilation from which they are derived is protected by copyright. Compilation © 2024 San Diego Multiple Listing Service, Inc.